The Value of Public Relations: How is it Measured?

In the past, public relations professionals were limited to measuring the effectiveness and value of their work by counting news clippings, looking at competitors, counting the number of attendees at events and receiving client feedback. As PR and marketing for businesses have made their way to the digital world, new and improved ways of measuring… Read More The Value of Public Relations: How is it Measured?

The Changing Role of Media Channels and Public Relations

Last semester, although I am not a journalism major, I took a course on ethics in journalism. My professor, who previously worked as a reporter and editor for several newspapers, taught us the four key principles of ethical journalism: seek the truth and report it, minimize harm, act independently and be accountable and transparent. Ever… Read More The Changing Role of Media Channels and Public Relations

Teaming Up for More Wins

Bravo Group partners with many different organizations, one of which is Targeted Victory, a data-driven agency focusing on programmatic media buying across all screens. However, they offer much more through strategic advertising, targeting, online fundraising, email marketing and design development. Targeted Victory and Bravo Group have similar ties in governmental and political fields, leading to… Read More Teaming Up for More Wins

PR Writers Slash Ringling Bros: How to Master Writing for Social Media

With the ever-changing world of internet trends and new technologies emerging almost every day, it’s not enough anymore for public relations professionals to know how to write a press release, compose a pitch letter and consult with the media. Today one of the best ways for public relations professionals to drive targeted traffic, build relationships… Read More PR Writers Slash Ringling Bros: How to Master Writing for Social Media