By working hard in college, I got to where I am today. I am a recent graduate of Villanova University and an intern for Bravo Group. As I started college, I knew I had a lot of hard work ahead of me but I also wanted to have fun. Everyone always tries to prepare you… Read More Work Hard, Play Hard
I am an energetic go-getter who wants to get things accomplished as soon as possible – just like Bravo Group. I knew I belonged here when I came in for my internship interview. The personality of the people, the company and the décor (I take great notice; at one point I wanted to be an… Read More Confessions of a former shy girl in the world of communications
As this summer and my internship are coming to a close, I am filled with mixed feelings. I am excited to go back to school and enter my senior year at Penn State, but I am sad to be leaving my internship and the people I’ve gotten to know and love at Bravo Group. This… Read More I’m Not a Fan of Goodbyes
Oscar Wilde once said, “Experience is the hardest kind of teacher. It gives you the test first, and the lesson afterward.” I strongly believe you can only really know something once you experience it, just like children don’t learn to stay away from the stove until they touch it and burn their fingers. During my… Read More They say experience is the toughest teacher
In the past, public relations professionals were limited to measuring the effectiveness and value of their work by counting news clippings, looking at competitors, counting the number of attendees at events and receiving client feedback. As PR and marketing for businesses have made their way to the digital world, new and improved ways of measuring… Read More The Value of Public Relations: How is it Measured?
Last week, I made my way down State Street for my first real visit to the state Capitol since middle school, but this trip wasn’t filled with historical facts about important men of the past or the building’s architecture and artwork. Bravo Group gave me the opportunity to sit in on a House Health Committee… Read More “Thank you, Mr. Chairman.”
Last semester, although I am not a journalism major, I took a course on ethics in journalism. My professor, who previously worked as a reporter and editor for several newspapers, taught us the four key principles of ethical journalism: seek the truth and report it, minimize harm, act independently and be accountable and transparent. Ever… Read More The Changing Role of Media Channels and Public Relations
Bravo Group partners with many different organizations, one of which is Targeted Victory, a data-driven agency focusing on programmatic media buying across all screens. However, they offer much more through strategic advertising, targeting, online fundraising, email marketing and design development. Targeted Victory and Bravo Group have similar ties in governmental and political fields, leading to… Read More Teaming Up for More Wins
With the ever-changing world of internet trends and new technologies emerging almost every day, it’s not enough anymore for public relations professionals to know how to write a press release, compose a pitch letter and consult with the media. Today one of the best ways for public relations professionals to drive targeted traffic, build relationships… Read More PR Writers Slash Ringling Bros: How to Master Writing for Social Media
I think the family you are born into determines some of the characteristics that make up the kind of person you are. For me, my experience as an only child planted a love of people within me that has bloomed over the years. Ever since I can remember, I was the girl in the class that… Read More People Are My Spirit Animal
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