Transitions and Adaptations: Discovering What Works

Despite having faced a decent number of them, I still view transitions as a challenge. Fortunately, though, I am generally up for the task of adapting. Because I will be graduating this spring from American University when I complete my internship with Bravo Group, I have been contemplating the next significant transition to come. Upon… Read More Transitions and Adaptations: Discovering What Works

Design in Motion

Across all of our recent brainstorming sessions, the same thing seems to come up: Videos receive more engagement than any other type of content. This is so true — anytime I log in to Facebook, my feed is populated with mostly videos autoplaying as I scroll through, making watching effortless. This works effectively. It grabs… Read More Design in Motion

The Value of Public Relations: How is it Measured?

In the past, public relations professionals were limited to measuring the effectiveness and value of their work by counting news clippings, looking at competitors, counting the number of attendees at events and receiving client feedback. As PR and marketing for businesses have made their way to the digital world, new and improved ways of measuring… Read More The Value of Public Relations: How is it Measured?