I’m Not a Fan of Goodbyes

As this summer and my internship are coming to a close, I am filled with mixed feelings. I am excited to go back to school and enter my senior year at Penn State, but I am sad to be leaving my internship and the people I’ve gotten to know and love at Bravo Group. This… Read More I’m Not a Fan of Goodbyes

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The Value of Public Relations: How is it Measured?

In the past, public relations professionals were limited to measuring the effectiveness and value of their work by counting news clippings, looking at competitors, counting the number of attendees at events and receiving client feedback. As PR and marketing for businesses have made their way to the digital world, new and improved ways of measuring… Read More The Value of Public Relations: How is it Measured?

The Power of Why

My entire life changed because of one small question. Flashback to my sophomore year: I was studying biomedical engineering and to be concise, I was pretty miserable. My coursework was becoming a drag and I was not looking forward to my professional future. I decided to take a few art classes to lighten my spirits… Read More The Power of Why

A New Understanding of the Business of Understanding

Recently, I connected with Bravo’s own Research Director Evan Grove to learn more about how research fits into Bravo’s vision of “Win Tough Fights” and to understand some of the faces behind the questionnaires. A Penn State marketing graduate, Evan began his professional career working for Omega Group in 2005. Omega, was founded in 1980… Read More A New Understanding of the Business of Understanding