As this summer and my internship are coming to a close, I am filled with mixed feelings. I am excited to go back to school and enter my senior year at Penn State, but I am sad to be leaving my internship and the people I’ve gotten to know and love at Bravo Group. This… Read More I’m Not a Fan of Goodbyes
In the past, public relations professionals were limited to measuring the effectiveness and value of their work by counting news clippings, looking at competitors, counting the number of attendees at events and receiving client feedback. As PR and marketing for businesses have made their way to the digital world, new and improved ways of measuring… Read More The Value of Public Relations: How is it Measured?
All of my best experiences have started with being scared. Unsurprisingly, I was scared when I began my internship with Bravo. I didn’t have any real agency experience and I didn’t know what to expect—maybe that’s why it was so scary. With a month behind me at Bravo, I honestly can say it is panning… Read More One Month Down, A Lifetime To Go
My entire life changed because of one small question. Flashback to my sophomore year: I was studying biomedical engineering and to be concise, I was pretty miserable. My coursework was becoming a drag and I was not looking forward to my professional future. I decided to take a few art classes to lighten my spirits… Read More The Power of Why
So far throughout my life I have tried to follow a few hard and fast rules: 1) always make time for simple pleasures, 2) if I can help, I will help and 3) to actively pursue the things that interest me. Therefore, as my time with The Bravo Group comes to close, I must confess… Read More Realizations and Reaffirmations
Recently, I connected with Bravo’s own Research Director Evan Grove to learn more about how research fits into Bravo’s vision of “Win Tough Fights” and to understand some of the faces behind the questionnaires. A Penn State marketing graduate, Evan began his professional career working for Omega Group in 2005. Omega, was founded in 1980… Read More A New Understanding of the Business of Understanding
Dark, dingy and probably dangerous. This is the image that came to my mind any time I thought of the manufacturing industry, an image that was only reinforced by years of growing up in a small town where the dark, dingy and probably dangerous steel mill was (and still is) the largest employer of the… Read More This Ain’t Your Grandpa’s Factory
Great products and services all begin the same way, with the recognition of a problem and the desire to fix it. In this post I will be talking about what Bravo did to address the age old problem of “yes-men”, specifically within the realms of marcellus and utica shale. Since its inception natural gas has… Read More Because “The River” Just Doesn’t Sound as Catchy
Anyone with a smartphone is likely guilty of checking the Facebook or Twitter app on their phone mere seconds after having closed out of the same site on their computer. They probably didn’t do it on purpose, but the act of unlocking their phone and checking social media has become second nature. Our generation –… Read More More Than a Thought That Crossed My Mind
As I approach the final 100 days of my undergraduate career I have naturally started to reflect back upon my time in school. I am happy to report that besides some awkward preteen moments and the occasional all night study sessions (yes I’m talking about you Spring 2013 Finals Week) I have thoroughly enjoyed all… Read More So the other day I was thinking…
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