Journalism and PR: A Dynamic Duo

There exists a long history of tension between journalism and public relations that is hard to ignore. According to PRSA.org, “Public relations is a strategic communication process that builds mutually beneficial relationships between organizations and their publics,” and according to AmericanPressInstitute.org, “journalism is the activity of gathering, assessing, creating, and presenting news and information.” “Journalism… Read More Journalism and PR: A Dynamic Duo