In the past, public relations professionals were limited to measuring the effectiveness and value of their work by counting news clippings, looking at competitors, counting the number of attendees at events and receiving client feedback. As PR and marketing for businesses have made their way to the digital world, new and improved ways of measuring… Read More The Value of Public Relations: How is it Measured?
Have you ever noticed the ads that appear after you do a Google search? They’re not hard to miss – so often we just keep scrolling to find whatever we’re searching for. Little did you know that they were strategically placed there just for you as a tactic to a marketing strategy. Internet marketing is… Read More The Very Basics of Internet Marketing