I was fortunate to pick the wonderful brain of one of the social media community managers at Bravo Group, Aly Bartolomei, for tips on how to represent a brand using social media.… Read More Talking Tone: How to Successfully Represent a Brand on Social Media
Super Bowl (event): Once-a-year occurrence when audiences watch TV for the sake of advertisements. Companies spend millions on 30-second Super Bowl ads with hopes of increasing brand recognition and awareness, but they often leave their audiences only with a good laugh or a compelling, sometimes misguided, thought. Commonly, Super Bowl ads go against the norm… Read More Super Bowl 51: Ad-vice for a Touchdown-Worthy Commercial
In working on infrastructure projects for two energy clients at Bravo Group, Williams and Sunoco Logistics, expanding the country’s energy portfolio and reaching energy independence are important pillars for these projects. With the national spotlight on the pipeline debate, it’s especially important that people understand what these projects mean for America’s infrastructure and in terms… Read More Our Actual Energy Needs
I have a confession to make. I opened a LinkedIn account two weeks ago only to complete a Bravo Group internship assignment. I’ve resisted joining LinkedIn for many reasons, mainly because I find networking intimidating. My university career center often hosts networking events on campus and elsewhere. However, donning business wear and a name tag among… Read More Making Quiet Connections
Interviewer: What would a day in the life of a public relations professional look like? Me: *Rattles off a list of tasks* Interviewer: What would a day in the life of a government relations professional look like? Me: *Looks dumbfounded* After taking countless college courses and completing an internship or two in public relations, I… Read More Putting the Pieces Together: A Day in the Life
Sometimes the milestones we hit in life are not always clear. It’s hard to pinpoint the time when we go from angsty teen to cynical adult or when we go from hating spinach to suddenly craving it in smoothies. Other times, the milestones we reach are clear and make us proud. Like graduating from high… Read More A New Milestone
In fall of my junior year at Saint Joseph’s University, I enrolled in my first communications studies course. I was required to maintain a weekly blog throughout the semester on any topic, which sounded like a fun writing assignment for an English major like myself. But when it came time to pick a blog subject,… Read More Mindfully Entering the Real World
You do not often hear the word “bravery” tossed around millennials my age, but it is a word that I desperately cling to as I wade through this challenging chaos called life.… Read More Braving the World at Bravo
College is a time for budding curiosity, starting lifelong friendships and regretting every purchase you ever made in your youth because you now realize the $60 you spent on Hollister jeans could have helped pay your car insurance bill this month. As a senior, I’m choosing to view college as the mama bird pushing the… Read More Growing Pains? More Like Growing Gains
You can collect facts until your brain is about to explode with all the information you have stuffed inside of it. But unless you know how to use it, what is it all for? Employers need people who can think for themselves and handle the unknown. In college, you’re given a syllabus at the beginning… Read More Hope for the best, prepare for the worst
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