Have a Website? Here are 4 Vital Questions You Should Ask Yourself

One of the coolest things about interning in a public relations agency is you get to meet and work with amazing people. Last week, I had the great opportunity to tour Andculture, an experience design and web development firm in Harrisburg, Pennsylvania. It focuses on three main steps in its work — visual and interactive… Read More Have a Website? Here are 4 Vital Questions You Should Ask Yourself

Keeping up with Government Decisions: The Importance of Government Relations

On Feb. 7, I skipped class for the second time in my college career to shadow government relations specialist Margaret Durkin on Pennsylvania’s budget address day, an event that would surely spark excitement into an otherwise dreary morning. After dodging raindrops, I hopped on a train from Philadelphia to Harrisburg feeling eager to get my… Read More Keeping up with Government Decisions: The Importance of Government Relations

Super Bowl 51: Ad-vice for a Touchdown-Worthy Commercial

Super Bowl (event): Once-a-year occurrence when audiences watch TV for the sake of advertisements. Companies spend millions on 30-second Super Bowl ads with hopes of increasing brand recognition and awareness, but they often leave their audiences only with a good laugh or a compelling, sometimes misguided, thought. Commonly, Super Bowl ads go against the norm… Read More Super Bowl 51: Ad-vice for a Touchdown-Worthy Commercial