As a soon-to-be college graduate, I can say with confidence I know the job application process pretty darn well. I’ve filled out my fair share of applications, and in doing so I’ve discovered a seemingly impossible task my peers and I face: gaining enough job experience before graduation. All hope comes to a halt as… Read More Are Internships the New Entry-Level Job?
One of the coolest things about interning in a public relations agency is you get to meet and work with amazing people. Last week, I had the great opportunity to tour Andculture, an experience design and web development firm in Harrisburg, Pennsylvania. It focuses on three main steps in its work — visual and interactive… Read More Have a Website? Here are 4 Vital Questions You Should Ask Yourself
On Feb. 7, I skipped class for the second time in my college career to shadow government relations specialist Margaret Durkin on Pennsylvania’s budget address day, an event that would surely spark excitement into an otherwise dreary morning. After dodging raindrops, I hopped on a train from Philadelphia to Harrisburg feeling eager to get my… Read More Keeping up with Government Decisions: The Importance of Government Relations
Last summer, I interned in Pennsylvania Sen. Bob Casey’s office on Capitol Hill. I had a lot of eye-opening experiences as a legislative intern. Working with the senator’s legislative correspondent for energy, agriculture and the environment, I was fortunate to be assigned to such a significant set of issue areas for my home state. Although… Read More Not Just Public Relations
A couple of weeks ago, I had the pleasure of seeing the blockbuster hit “Hidden Figures” with my family. When the title screen rolled in and my eyes squinted against the sudden bright light, I was greeted with images that I don’t get to see enough of. The scene pictured a little black girl sitting… Read More Hard-hitting Figures: Black Women in Communications
I was fortunate to pick the wonderful brain of one of the social media community managers at Bravo Group, Aly Bartolomei, for tips on how to represent a brand using social media.… Read More Talking Tone: How to Successfully Represent a Brand on Social Media
Super Bowl (event): Once-a-year occurrence when audiences watch TV for the sake of advertisements. Companies spend millions on 30-second Super Bowl ads with hopes of increasing brand recognition and awareness, but they often leave their audiences only with a good laugh or a compelling, sometimes misguided, thought. Commonly, Super Bowl ads go against the norm… Read More Super Bowl 51: Ad-vice for a Touchdown-Worthy Commercial
In working on infrastructure projects for two energy clients at Bravo Group, Williams and Sunoco Logistics, expanding the country’s energy portfolio and reaching energy independence are important pillars for these projects. With the national spotlight on the pipeline debate, it’s especially important that people understand what these projects mean for America’s infrastructure and in terms… Read More Our Actual Energy Needs
I have a confession to make. I opened a LinkedIn account two weeks ago only to complete a Bravo Group internship assignment. I’ve resisted joining LinkedIn for many reasons, mainly because I find networking intimidating. My university career center often hosts networking events on campus and elsewhere. However, donning business wear and a name tag among… Read More Making Quiet Connections
While interning as part of Bravo’s Campaign Creation Group, I have found myself making connections to AMC’s “Mad Men,” my former favorite TV series to binge watch on Netflix. I must admit, the question has crossed my mind quite a few times: Would the fictional character Don Draper make a good creative director in 2016?… Read More Toodle-oo 1950’s ad campaigns, the people want truth!