Small Business Saturday Makes its Mark

Move Over, Black Friday, there’s a new shopping day tradition in town. While Black Friday benefits larger corporate stores, Small Business Saturday allows for a much less chaotic shopping journey. In 2010, American Express declared the Saturday after Thanksgiving Day “Small Business Saturday” in an attempt to encourage shoppers to support small businesses in their… Read More Small Business Saturday Makes its Mark

Educating Our Youth: STEM Initiatives

Pennsylvania is an energy powerhouse, and success in the energy business often depends on the workings of government and on the support of the public. That’s where Bravo Group comes in, to help the world’s leading energy firms establish ties to—and build support among—policymakers and the citizens of Pennsylvania. As the Pennsylvania natural gas industry… Read More Educating Our Youth: STEM Initiatives

From Tom to Tom: Insight into Pennsylvania’s Governor’s Race

In the final week leading up to Election Day, both Wolf’s and Corbett’s campaigns are going into overdrive. They are targeting specific audiences to illicit their desired response. The impact of political campaigns on voter turnout is tremendous. Here at Bravo Group we implement similar strategies in our public relations and advocacy campaigns. If there… Read More From Tom to Tom: Insight into Pennsylvania’s Governor’s Race

Digital Strategies and Bravo Victories: Noelle Lorine’s Input on Dynamic Social Media Engagement

Sincere. Open. Collaborative. Interested. Authentic. Likable. You cannot just ‘do’ social media.  Instead, it is by living out effective social behavior through thoughtful social media posting that allows a successful and targeted campaign to come alive. After sitting down with Bravo Group’s Digital Strategist, Noelle Lorine, and talking about social media’s role at the 2014… Read More Digital Strategies and Bravo Victories: Noelle Lorine’s Input on Dynamic Social Media Engagement

Old Tips, New Tricks – Incorporating traditional PR in a digital world

I recently had the opportunity to talk to John Gibson, founder of Field Vision LLC , a political and grassroots advocacy management firm. John has become successful at using traditional and digital tactics in his career managing political campaigns. His impressive resume includes stints as the campaign manager for representatives in Virginia and New Jersey… Read More Old Tips, New Tricks – Incorporating traditional PR in a digital world

A look at the budget: Governor Corbett’s budget priorities

Typical college students and recent graduates often do not pay much attention to the governor’s budget proposal. In fact, almost anything government related is not on top of our minds. After interning for multiple organizations and seeing how public relations and government relations work together, I am learning why paying attention to the government is… Read More A look at the budget: Governor Corbett’s budget priorities