One of the coolest things about interning in a public relations agency is you get to meet and work with amazing people. Last week, I had the great opportunity to tour Andculture, an experience design and web development firm in Harrisburg, Pennsylvania. It focuses on three main steps in its work — visual and interactive… Read More Have a Website? Here are 4 Vital Questions You Should Ask Yourself
I was fortunate to pick the wonderful brain of one of the social media community managers at Bravo Group, Aly Bartolomei, for tips on how to represent a brand using social media.… Read More Talking Tone: How to Successfully Represent a Brand on Social Media
In working on infrastructure projects for two energy clients at Bravo Group, Williams and Sunoco Logistics, expanding the country’s energy portfolio and reaching energy independence are important pillars for these projects. With the national spotlight on the pipeline debate, it’s especially important that people understand what these projects mean for America’s infrastructure and in terms… Read More Our Actual Energy Needs
Across all of our recent brainstorming sessions, the same thing seems to come up: Videos receive more engagement than any other type of content. This is so true — anytime I log in to Facebook, my feed is populated with mostly videos autoplaying as I scroll through, making watching effortless. This works effectively. It grabs… Read More Design in Motion
In the past, public relations professionals were limited to measuring the effectiveness and value of their work by counting news clippings, looking at competitors, counting the number of attendees at events and receiving client feedback. As PR and marketing for businesses have made their way to the digital world, new and improved ways of measuring… Read More The Value of Public Relations: How is it Measured?
“Empowering women and girls with more choices and more freedoms is crucial to achieving a better future for all” -Amartya Sen, Nobel laureate and a founder of UNDP’s Human Development Index (Source: United Nations Development Programs) Gender equality and achieving women’s rights is a social issue in the spotlight. So, where to begin? Some advertisements suggest… Read More Let Young Girls Explore Their Limitless Potential
Whether you’re a student, recent graduate, or employed, you can benefit by having a strong personal brand. Creating a vision for yourself can help land your first job (or a better job), inherit better clients or connections, receive industry recognition, or simply put, open up job opportunities. While it may seem tedious and time-consuming to… Read More Building Your Personal Brand