Questions Worth Asking

Any new experience involves certain perceptions before even beginning. My internship with Bravo Group is no exception. Because I had not previously taken a marketing research course, my idea of the practice was very much incomplete and consisted of the few stereotypes that I had constructed in my head. For one, I envisioned research today to… Read More Questions Worth Asking

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A New Understanding of the Business of Understanding

Recently, I connected with Bravo’s own Research Director Evan Grove to learn more about how research fits into Bravo’s vision of “Win Tough Fights” and to understand some of the faces behind the questionnaires. A Penn State marketing graduate, Evan began his professional career working for Omega Group in 2005. Omega, was founded in 1980… Read More A New Understanding of the Business of Understanding

How To Reach Your Audience: Omega Group 101

Delivering strategies that ensure a successful PR campaign is a specialty here at Bravo. With the expertise of Omega Group, Bravo’s strategic research arm, we are able to deliver unique qualitative and quantitative research services to all of our clients.   Through Omega Group, Bravo has helped clients discover meaningful insights about their audiences. With… Read More How To Reach Your Audience: Omega Group 101