The Changing Role of Media Channels and Public Relations

Last semester, although I am not a journalism major, I took a course on ethics in journalism. My professor, who previously worked as a reporter and editor for several newspapers, taught us the four key principles of ethical journalism: seek the truth and report it, minimize harm, act independently and be accountable and transparent. Ever… Read More The Changing Role of Media Channels and Public Relations

PR Writers Slash Ringling Bros: How to Master Writing for Social Media

With the ever-changing world of internet trends and new technologies emerging almost every day, it’s not enough anymore for public relations professionals to know how to write a press release, compose a pitch letter and consult with the media. Today one of the best ways for public relations professionals to drive targeted traffic, build relationships… Read More PR Writers Slash Ringling Bros: How to Master Writing for Social Media

A New Understanding of the Business of Understanding

Recently, I connected with Bravo’s own Research Director Evan Grove to learn more about how research fits into Bravo’s vision of “Win Tough Fights” and to understand some of the faces behind the questionnaires. A Penn State marketing graduate, Evan began his professional career working for Omega Group in 2005. Omega, was founded in 1980… Read More A New Understanding of the Business of Understanding

Journalism and PR: A Dynamic Duo

There exists a long history of tension between journalism and public relations that is hard to ignore. According to PRSA.org, “Public relations is a strategic communication process that builds mutually beneficial relationships between organizations and their publics,” and according to AmericanPressInstitute.org, “journalism is the activity of gathering, assessing, creating, and presenting news and information.” “Journalism… Read More Journalism and PR: A Dynamic Duo