The Changing Role of Media Channels and Public Relations

Last semester, although I am not a journalism major, I took a course on ethics in journalism. My professor, who previously worked as a reporter and editor for several newspapers, taught us the four key principles of ethical journalism: seek the truth and report it, minimize harm, act independently and be accountable and transparent. Ever… Read More The Changing Role of Media Channels and Public Relations

Journalism and PR: A Dynamic Duo

There exists a long history of tension between journalism and public relations that is hard to ignore. According to, “Public relations is a strategic communication process that builds mutually beneficial relationships between organizations and their publics,” and according to, “journalism is the activity of gathering, assessing, creating, and presenting news and information.” “Journalism… Read More Journalism and PR: A Dynamic Duo

Relating To The Media

Building relationships with reporters, understanding how they operate, and knowing what they want are the keys to successful media relations. At Bravo, we are experts when it comes to building strong, long-lasting relationships with our media contacts. Jeanette Krebs, Bravo’s Managing Director of Communications, works with clients to develop relevant messages, garner positive editorial coverage… Read More Relating To The Media