Last semester, although I am not a journalism major, I took a course on ethics in journalism. My professor, who previously worked as a reporter and editor for several newspapers, taught us the four key principles of ethical journalism: seek the truth and report it, minimize harm, act independently and be accountable and transparent. Ever… Read More The Changing Role of Media Channels and Public Relations
There exists a long history of tension between journalism and public relations that is hard to ignore. According to PRSA.org, “Public relations is a strategic communication process that builds mutually beneficial relationships between organizations and their publics,” and according to AmericanPressInstitute.org, “journalism is the activity of gathering, assessing, creating, and presenting news and information.” “Journalism… Read More Journalism and PR: A Dynamic Duo
The idea of infographics has not changed, yet with the increase of digital media use for businesses and organizations, the application of infographics continues to change as media changes. It is no surprise that content is more likely to be viewed and shared when supported by images. The term “infographic” has increased dramatically in popularity… Read More Communicating Through Infographics
Building relationships with reporters, understanding how they operate, and knowing what they want are the keys to successful media relations. At Bravo, we are experts when it comes to building strong, long-lasting relationships with our media contacts. Jeanette Krebs, Bravo’s Managing Director of Communications, works with clients to develop relevant messages, garner positive editorial coverage… Read More Relating To The Media
Media relations has evolved over time. In today’s world, those who work in and with the media are using social media on a day-to-day basis, especially Twitter. Being in media relations, it is crucial to create and maintain a good relationship with reporters because these are the people who will communicate your message. Reporters are… Read More How Twitter has Transformed Media Relations
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