Across all of our recent brainstorming sessions, the same thing seems to come up: Videos receive more engagement than any other type of content. This is so true — anytime I log in to Facebook, my feed is populated with mostly videos autoplaying as I scroll through, making watching effortless. This works effectively. It grabs… Read More Design in Motion
In the past, public relations professionals were limited to measuring the effectiveness and value of their work by counting news clippings, looking at competitors, counting the number of attendees at events and receiving client feedback. As PR and marketing for businesses have made their way to the digital world, new and improved ways of measuring… Read More The Value of Public Relations: How is it Measured?
With the ever-changing world of internet trends and new technologies emerging almost every day, it’s not enough anymore for public relations professionals to know how to write a press release, compose a pitch letter and consult with the media. Today one of the best ways for public relations professionals to drive targeted traffic, build relationships… Read More PR Writers Slash Ringling Bros: How to Master Writing for Social Media
I recently sat down with a few professionals at Andculture to get a sense of their jobs and how the concept, design and development of a digital experience project progresses. But first, let’s talk about their office. Andculture is the ultimate office for any millennial. They work in an open space that allows easy collaboration… Read More Design, Web, Andculture
We have all seen the front end of how technology has changed business with social media, but the internal changes are even more dramatic. Each year more cloud services are being developed and distributed, giving employees more tools to get their job done. When consistency is not maintained within a company and employees are not… Read More Technological Transformation at Bravo
The world’s favorite search engine has a funny side. Google has been known to have Easter Eggs, hidden interactive messages that you need to “search” for. This could be just a clever rewording of your search or a full-fledged arcade game replica. We can all agree that the designer of these Easter Eggs has the… Read More Google’s Hidden Secrets
Social media, like a any living organism, is constantly evolving. Everyday there is a new way to utilize social media and incorporate it into everyday use. Social media is all about consumer engagement, building relationships and technological and sociological advancement. Noelle Lorine, Digital Director at Bravo Group, helps clients hone in the power of social… Read More 5 Social Media Trends of 2015
Social media can prove extremely beneficial to a business, both internally and externally. It allows for businesses to build strong relationships within their company and with their consumers. However, social media is still new to a lot of people so they seek assistance in the field. Here at Bravo Group, we turn to our digital… Read More The Beauty of Social Media
Sincere. Open. Collaborative. Interested. Authentic. Likable. You cannot just ‘do’ social media. Instead, it is by living out effective social behavior through thoughtful social media posting that allows a successful and targeted campaign to come alive. After sitting down with Bravo Group’s Digital Strategist, Noelle Lorine, and talking about social media’s role at the 2014… Read More Digital Strategies and Bravo Victories: Noelle Lorine’s Input on Dynamic Social Media Engagement
Over the past few weeks, I’ve focused in on a collection of social media campaigns for Bravo Group clients. Previously, I believed to have an understanding of the indisputable value of social media. After all, being a twenty-something college kid, everyone seems to be tugging at the reigns of social communications. But, it really wasn’t… Read More Five Rules of Thumb for Social Media Etiquette
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