Design in Motion

Across all of our recent brainstorming sessions, the same thing seems to come up: Videos receive more engagement than any other type of content. This is so true — anytime I log in to Facebook, my feed is populated with mostly videos autoplaying as I scroll through, making watching effortless. This works effectively. It grabs… Read More Design in Motion

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The Value of Public Relations: How is it Measured?

In the past, public relations professionals were limited to measuring the effectiveness and value of their work by counting news clippings, looking at competitors, counting the number of attendees at events and receiving client feedback. As PR and marketing for businesses have made their way to the digital world, new and improved ways of measuring… Read More The Value of Public Relations: How is it Measured?

PR Writers Slash Ringling Bros: How to Master Writing for Social Media

With the ever-changing world of internet trends and new technologies emerging almost every day, it’s not enough anymore for public relations professionals to know how to write a press release, compose a pitch letter and consult with the media. Today one of the best ways for public relations professionals to drive targeted traffic, build relationships… Read More PR Writers Slash Ringling Bros: How to Master Writing for Social Media

Digital Strategies and Bravo Victories: Noelle Lorine’s Input on Dynamic Social Media Engagement

Sincere. Open. Collaborative. Interested. Authentic. Likable. You cannot just ‘do’ social media.  Instead, it is by living out effective social behavior through thoughtful social media posting that allows a successful and targeted campaign to come alive. After sitting down with Bravo Group’s Digital Strategist, Noelle Lorine, and talking about social media’s role at the 2014… Read More Digital Strategies and Bravo Victories: Noelle Lorine’s Input on Dynamic Social Media Engagement

Five Rules of Thumb for Social Media Etiquette

Over the past few weeks, I’ve focused in on a collection of social media campaigns for Bravo Group clients.  Previously, I believed to have an understanding of the indisputable value of social media.  After all, being a twenty-something college kid, everyone seems to be tugging at the reigns of social communications.  But, it really wasn’t… Read More Five Rules of Thumb for Social Media Etiquette