Writing is an activity I have always found enjoyable and a skill I have invested time developing for professional use. In an effort to narrow steady career options that involve heavy amounts of writing, I got in touch with Bravo Group copywriter Drew Lawrence to get an experienced take on what the position entails. His… Read More Embracing Creativity and Collaboration: Copywriting at Bravo
While interning as part of Bravo’s Campaign Creation Group, I have found myself making connections to AMC’s “Mad Men,” my former favorite TV series to binge watch on Netflix. I must admit, the question has crossed my mind quite a few times: Would the fictional character Don Draper make a good creative director in 2016?… Read More Toodle-oo 1950’s ad campaigns, the people want truth!
Established at the beginning of 2016, the Campaign Creation Group produces compelling written and graphic content for clients and Bravo Group. For Jill Wolfe, a designer in CCG, her undergraduate experiences with public relations bring a different mindset to graphic design. Growing up, Jill was always creative. She originally wanted to be a photojournalist, but… Read More The Benefits of Graphic Design for a Public Relations Pro
Across all of our recent brainstorming sessions, the same thing seems to come up: Videos receive more engagement than any other type of content. This is so true — anytime I log in to Facebook, my feed is populated with mostly videos autoplaying as I scroll through, making watching effortless. This works effectively. It grabs… Read More Design in Motion
The advent of the touch screens has revolutionized communication, education, business, design, productivity and accessibility over the years, and it continues to do so. Paired with other technologies such as the Internet and Bluetooth connections, the way we touch is continually changing; so too must the way we design for touch technology. A perfect example… Read More Staying in Touch with Design
Whether you are a freelance, in-house, or agency designer, there are so many necessary skills and practices behind the scenes required to be a successful designer. Although this list is not exhaustive, it does focus on the main topics that you aren’t always taught in your design courses. Self Awareness What are you good at?… Read More 10 Non-Design Skills for Design Students
It’s always rewarding as a student to see how material I learn in my courses at school plays out in the real world. I love realizing that these terms are more than textbook entries — they are real concepts being implemented in the field every day. It makes my studies and degree worthwhile. Though I’ve… Read More Do You Like Success, Share It, or Tweet It?
The idea of infographics has not changed, yet with the increase of digital media use for businesses and organizations, the application of infographics continues to change as media changes. It is no surprise that content is more likely to be viewed and shared when supported by images. The term “infographic” has increased dramatically in popularity… Read More Communicating Through Infographics
During my time here at Bravo I have started to understand that there is more to great print design besides the design itself. This became clearer after I had the opportunity to take a “field trip” to a local print shop. During this trip I was able to learn about the printing process and the… Read More The Power of the Printer
Creativity is a funny thing. Although it’s easy to define, it’s difficult to explain because it encapsulates multiple facets of life. Creativity can come in all shapes and sizes. It involves all the senses: it looks, sounds, tastes, feels, and smells different to everyone. It can be transmitted through any channel or medium. And it… Read More When Creativity and PR Collide