Writing is an activity I have always found enjoyable and a skill I have invested time developing for professional use. In an effort to narrow steady career options that involve heavy amounts of writing, I got in touch with Bravo Group copywriter Drew Lawrence to get an experienced take on what the position entails. His… Read More Embracing Creativity and Collaboration: Copywriting at Bravo
Interviewer: What would a day in the life of a public relations professional look like? Me: *Rattles off a list of tasks* Interviewer: What would a day in the life of a government relations professional look like? Me: *Looks dumbfounded* After taking countless college courses and completing an internship or two in public relations, I… Read More Putting the Pieces Together: A Day in the Life
From the start of my first day of my internship at Bravo Group, I knew I was interested in making myself available to the government relations team. Because of Bravo’s expertise in this area and its close proximity to the Capitol, interns have the ability to work on tasks related to state government. I eagerly… Read More A Keystone State Landmark: Up Close and Personal
While interning as part of Bravo’s Campaign Creation Group, I have found myself making connections to AMC’s “Mad Men,” my former favorite TV series to binge watch on Netflix. I must admit, the question has crossed my mind quite a few times: Would the fictional character Don Draper make a good creative director in 2016?… Read More Toodle-oo 1950’s ad campaigns, the people want truth!
Established at the beginning of 2016, the Campaign Creation Group produces compelling written and graphic content for clients and Bravo Group. For Jill Wolfe, a designer in CCG, her undergraduate experiences with public relations bring a different mindset to graphic design. Growing up, Jill was always creative. She originally wanted to be a photojournalist, but… Read More The Benefits of Graphic Design for a Public Relations Pro
Across all of our recent brainstorming sessions, the same thing seems to come up: Videos receive more engagement than any other type of content. This is so true — anytime I log in to Facebook, my feed is populated with mostly videos autoplaying as I scroll through, making watching effortless. This works effectively. It grabs… Read More Design in Motion
Any new experience involves certain perceptions before even beginning. My internship with Bravo Group is no exception. Because I had not previously taken a marketing research course, my idea of the practice was very much incomplete and consisted of the few stereotypes that I had constructed in my head. For one, I envisioned research today to… Read More Questions Worth Asking
In the past, public relations professionals were limited to measuring the effectiveness and value of their work by counting news clippings, looking at competitors, counting the number of attendees at events and receiving client feedback. As PR and marketing for businesses have made their way to the digital world, new and improved ways of measuring… Read More The Value of Public Relations: How is it Measured?
The advent of the touch screens has revolutionized communication, education, business, design, productivity and accessibility over the years, and it continues to do so. Paired with other technologies such as the Internet and Bluetooth connections, the way we touch is continually changing; so too must the way we design for touch technology. A perfect example… Read More Staying in Touch with Design
Last week, I made my way down State Street for my first real visit to the state Capitol since middle school, but this trip wasn’t filled with historical facts about important men of the past or the building’s architecture and artwork. Bravo Group gave me the opportunity to sit in on a House Health Committee… Read More “Thank you, Mr. Chairman.”