Great products and services all begin the same way, with the recognition of a problem and the desire to fix it. In this post I will be talking about what Bravo did to address the age old problem of “yes-men”, specifically within the realms of marcellus and utica shale.
Since its inception natural gas has been making a tumultuous splash in the world of energy, essentially creating two groups, those for natural gas development and those against, and for the most part, this problem stemmed from how the two sides were communicating. In my last post (So the other day I was thinking…) I discussed the problem when one exists solely within one’s own train of thought and how this can stunt learning, understanding, and empathy. Well the same principle idea can be applied in this scenario: the pro side was only talking, listening and sharing pro points with each other, while the con side was doing the same thing just on the opposite end of the spectrum. Being the communication powerhouse that it is, and recognizing this problem at play, Bravo created The Stream and it is the first of its kind.
The Stream is a one stop shop online news and social media aggregator set up to provide unbiased coverage regarding the economic, regulatory, political and environmental issues present in the industry. This tool allows for not only an entire industry overview but also the ability to focus in on the different subsections within; Upstream: extraction and production, Midstream: shipment, processing and storage, and Downstream: consumer level consumption. All of this available both via a website and through morning email update.
So has it been a success? 100% yes. In fact on January 28th, 2016 Bravo received the Public Relations Society of America (PRSA) Pittsburgh Renaissance Award for most outstanding Online Publication. The Stream has and will continue to facilitate intelligent, industry leading news and discussion across the digital media space, as a news source and as an editorial forum. Moving forward this is not just a model suitable for energy but also one that can be applied to countless different industries at the local, state, national and international levels.
Nick Furar, Pittsburgh Office Intern
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