Client Spotlight: PPL Brings The Heat Home

Now that we’ve officially hit winter weather in Pennsylvania, people are more aware than ever of the importance of electricity and heating. PPL Corporation is here to keep families warm and safe this winter by providing power to homes, streets, office buildings and everything in between.

Since the company was formed in 1920, PPL, which is headquartered in Allentown, has been a leader in the state electric industry. It currently serves nearly 1.4 million customers in 29 counties and maintains 48,000 miles of power lines – more than enough to wrap around the globe twice.

PPL is not only known as a big power company, it’s also recognized for its unparalleled services. The company has accumulated many accolades, including 23 awards from J.D. Power and Associates for excellent customer service.

While PPL’s presence in the business sector is large, the company’s community engagement and outreach is what truly brings warmth to PPL. PPL spends more than $70 million each year to help low-income customers heat their homes through programs such as Operation HELP, which provides emergency funding for heating bills and the Winter Relief Assistance Program, where  eligible customers can receive free home weatherization services.

Another PPL service is OnTrack, an income-based  assistance program that helps customers with their monthly bills.

In the past, Bravo Group has partnered with PPL to promote the benefits of competition within the industry by implementing an integrated advertising campaign that educates the public and policymakers about the merit of competition in the marketplace and how it relates to cost.

Bravo is once again working with PPL to educate the public about its  numerous customer-focused services and programs.

Bravo’s creative team is accomplishing this by developing a series of TV spots that highlight the real life stories of  PPL employees.

“We’re trying to show that there are real people behind the electric bill you receive each month,” Jeff Stockwell, a senior designer at Bravo, said. “These spots have been very successful in showcasing the benefits of being a PPL customer, as well as the hard work and dedication that goes into delivering reliable services.”

I have to admit that as a millennial living in the 21st century having constant and instantaneous electricity is something I take for granted – or used to, at least, before taking a closer look at the work that PPL does to keep my fridge cold and my apartment warm.

For more information about PPL Electric Utilities, visit www.pplelectric.com.

Rose Talbot, Harrisburg Office intern

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