We have all seen the front end of how technology has changed business with social media, but the internal changes are even more dramatic. Each year more cloud services are being developed and distributed, giving employees more tools to get their job done. When consistency is not maintained within a company and employees are not using the same tools as their coworkers, the cloud becomes disruptive.
Bravo recently made a huge shift from Microsoft to Google, trading Office for Gmail, along with the many other web apps that Google offers. The motivation behind this change was allowing all employees to have the same experience in the field as in the office. Employees have access to Gmail and Google Docs whenever, wherever, and however they want it.
Not only has Google improved the ability for real time collaboration, but the transition has also decreased the threat of crashes and the requirements for more hardware to be maintained in house.
When Bravo made the shift from Microsoft, Google professionals were brought into the offices to lead training sessions for Bravo employees. This was not just a one time gig, the Google trainers came back to ensure things were going smooth and answer any questions a few weeks later. Bravo COO, Rhett Hintze, noted that with such a significant change having an influence on every employee, bringing in professionals for one on one training was necessary.
Although this shift has worked well for Bravo, digital tools are not one size fits all. Choosing digital tools for an existing business depends on the company and the work they are doing. Some businesses adapt new tools, but their employees end up doing workarounds because the tool doesn’t fit their need. When that begins to happen, you know you are using the wrong tool.
The question to ask is, should a company change the way it organically functions to fit a tool, or is a uniquely designed tool required to meet the needs for the company?
At Bravo, we aim to make stuff happen efficiently and effectively. We seek the tools that fit us well, and are the best and least expensive to keep our overhead low. “We shouldn’t be in the business of being the best IT people, but the best advocacy company,” Rhett Hintze. By using an existing tool, and receiving sufficient training to ensure that tool fits our needs as a company, we are able to continue to focus on our roles in advocacy, creative, public relations and government relations to continue the high standards we have set for ourselves.
Meg Dobinson | Harrisburg