In the world of public relations there are many tactics that can be used to get your client’s message across. For some campaigns it is necessary to integrate visuals into your campaign to break through the noise of everyday life and get your client’s message seen.
I sat down with Jeanette Krebs, the Managing Director of Communications, to see how public relations and design work together here at Bravo Group to create visual campaigns.
“They go together like hand in glove, public relations is becoming more and more visual,” said Krebs.
The goal is to have your materials seen and your client’s message received. Let’s use the example of a legislator. Everyday legislators receive many different materials trying to persuade them to think or vote a certain way. Public relations campaigns can typically include fact sheets, press releases and the use of social media. Integrating graphic design can help these materials stand out.
Legislator’s desks are covered with copy heavy documents. Instead of the basic format, it’s important to add visual elements that will help your piece stand out from the rest, while still conveying the same information, just in a more compelling way.
This also works when pitching stories to journalists. Instead of sending out just a press release, sometimes designed one-pager will enhance your pitch. These documents are more visual and attract attention. They also have concise copy to tie the whole piece together.
When it comes to reaching the public, social media has become a valuable tool for public relations. It can also be easy for information on social media to get lost. A great way to set your post apart is to use visuals such as infographics that demonstrate your message. According to NewsCred, posts with visuals get 94% more views than those without. These visual elements can lead to more views on your post and also help start the conversation with your audience.
As both public relations and design grow and change they become more and more integrated. Knowing how and when to implement design elements can really boost public relations campaigns, and help you win tough fights.
Courtney Garloff, Bravo Group Creative Intern-Harrisburg Office