Imagine you’re at a movie theatre, the one that lets you kick back in a recliner and order food that will be delivered right to you. You’re sitting there watching a new film and you want it to be great, considering the price you paid to get in. You like what you see on the screen, and then all of a sudden, you love it. What on earth could have triggered that immediate change of emotion? Then, you listen closer to that sound hidden behind the voices and sound effects, the music.
Roger Corman, director of The LittleShops of Horror and The Trip, believes that music “best enhances a film when it evokes and modulates a specific emotional response in the audience to the unfolding story without the audience being aware of it.” Bravo’s partner at Motion AudioVision Productions, Keith Goldstein, believes this too.
“The dialogue or text is just the information,” says Keith. “The right music tells you how to feel. It isn’t right there in your face, it happens subtly. The audience doesn’t realize it’s there, they just feel it.”
Because of Keith’s trained musical ear, he is able to bring videos to life with music. After graduating from the State University of New York at Fredonia with a Bachelor’s in Sound Recording Technology, he continued to work in New York as a recording engineer and musician. His education and early work experience helped advance his musical talents, and allowed him to develop sophisticated videography skills. His collaboration with some of the world’s best voiceover actors helped propel him even further in the industry.
Keith eventually became one of the pioneers for Pro Tools and shortly after, Apple’s Final Cut Pro. He realized immediately that the world of video production was changing. Soon, one person would be able to perform all pieces of video production in one place. So with his extensive musical background, Keith took hold of the opportunity in front of him.
Now working in Harrisburg, Keith remains one of the most acclaimed videographers in the industry. He films and produces videos for real estate properties, Hershey Park, medical centers, and many other eminent clients. After recently switching his software to Adobe Premiere Pro, Keith is able to film, edit, and score videos. While speaking with Keith about his work, he provided tips and advice for anyone looking to jump into the world of video production, much like he did.
Teach yourself. Learn the next thing before it’s a thing. Keep up with the advancing technology and software.
Expand. Go beyond what the mentor teaches you and learn something on your own.
Learn new information. If you get your foot in the door with a company, learn something nobody else knows. You never know if those skills could make you an indispensable asset someday.
Forget the money. Find a mentor who you can learn from. Work for free and gradually move up. That experience will get you farther than if you start somewhere just because they pay.
Be personable. Having the skill and equipment and software knowledge is only half of it. You need to remember your ego is the other half. Make other people feel good and build on those relationships. Those are the people you are working with and who you will work with in the future.
Be self-motivated. Be excited to learn. Work hard. Help others. Be energetic.
Feel the music. Like Keith said, music has the ability to trigger the audience’s emotions. Use that to your advantage and make the best of it. Know what song to select and why it works best in that specific scene and subtly pull the audience in.
Just as the music triggers the emotions of a movie audience; knowledge, skill, and motivation can trigger success in video production. Keith Goldstein’s experience and advice reflects the constantly changing environment of the videography industry. Both new entrants to the field and qualified professionals must be able to adapt and grow with advancements in the field. When it comes to video production, one must know not just how to influence the emotions of an audience, but how to do so with artistic innovation.
Emily Brensinger | Bravo Group | Wayne Intern
Photo Credit: 1: http://www.pyragraph.com/2013/04/intro-to-the-temp-score/