Client Spotlight: PhRMA

Thousands of Americans do not have the means to access the prescription medications that are necessary for their health. A study found that one in three Americans have trouble paying for medicine, food or both, which is not good for the individuals overall health and wellbeing. However, there are programs available to help patients who may struggle getting or paying for their medications.

PhRMA, a Bravo Group communications client, and its member companies offer many assistance programs and Bravo staff has seen how these programs positively impact patients. PhRMA ,the Pharmaceutical Research and Manufacturers of America, represents the country’s leading biopharmaceutical researchers and biotechnology companies. Members find cures and treatments for diseases such as Cancer, Alzheimer’s Disease, Cystic Fibrosis and Parkinson’s.
Bravo Group’s Managing Director, Jennifer Riley has worked closely with PhRMA since they became a client in 2005. Bravo Group helps PhRMA with a variety of projects, including their website, which helps patients find the medicines they need and information on how the costs can be covered.  PhRMA knows the importance of everyone getting access to health care, so they sponsor the Partnership for Prescription Assistance (PPA) as well as We Work For Health.

Partnership for Prescription Assistance (PPA)

One of Bravo’s first projects with PhRMA was working with the Partnership for Prescription Assistance. PPA’slarge orange buses, with trained specialists on board, traveled across the state to help uninsured Pennsylvanian’s get access to prescription medicine for free or at a reduced cost. PPA helped nearly 4 million patients since it launched in April 2005 through the bus and the website and toll-free number for patients to go to for more information.
Bravo Group ran a campaign for PPA that focused on Education and Enrollment.  With this project, Bravo educated and mobilized third party organizations to deliver a message to a vast audience. Bravo’s outreach for PPA reached across the state and targeted low income workers.

We Work For Health

In addition to public outreach projects, Bravo Group has also worked with PhRMA on state and federal policy issues such as the Affordable Care Act, drug importation and the Partnership to Fight Chronic Disease.

Riley said one of the more recent projects that Bravo Group has been working on is We Work For Health. This organization unites biopharmaceutical companies with businesses and communities to raise awareness about delivering advancements in medicine, while educating elected leaders about the impact of public policies.

We Work For Health created a network of businesses, nonprofits and patients to be a voice for the life science industry and provide a platform for discussion on the effect it has on the economy. These discussions range from conference calls to sit-down meetings or major events and press conference.

At a recent We Work For Health event Senator Pat Toomey (R-PA) spoke at The Navy Yard in Philadelphia. The event brought more than 40 business leaders, policy makers and representatives from nonprofit organizations together to discuss the economic impact and the future of the life science industry. The Greater Philadelphia Chamber of Commerce, Pennsylvania Bio, the Pennsylvania Chamber of Business and Industry, and the Pharmaceutical Industry Labor Management Association also showed strong representation.

Bravo Group also works with We Work For Health’s social media pages such as their website, Facebook, Twitter and LinkedIn accounts. Bravo Group continues to work with PhRMA at their headquarters in D.C.


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