My absolute favorite social media platform is definitely Facebook.
Mark Zuckerberg founded Facebook in 2004 as a way for students to connect while he was studying at Harvard University. It was intended to be an internal platform for Harvard students, but in less than a decade it grew to over 900 million users globally.
I am one in the 900 million… and so are 15 million companies. Facebook is not only a personal platform, but has evolved into part of the larger picture for corporate strategies and branding messages.
Here are ways that Facebook can support a business and its overall agenda:
1. Connect a business to people: Businesses can connect with current and future employees, clients and customers. Facebook provides a snapshot of a company and what it does – and always links back to a website.
2. Serve as a discussion forum: Facebook allows users to share both positive and negative comments about a company. Businesses can generate content that results in “likes” and “shares” to tell positive or informative stories about the company.
But when businesses receive negative feedback or find themselves in a crisis situation, it is important to respond with a well reformed and articulated message. Facebook allows businesses to engage in that dialogue, start conversations with users, respond to complaints or instantly clear up any misconceptions with a simple post.
3. Provide targeted advertising: Facebook can target profiles with traits that suggest that they may be loyal customers. For example, a local business selling children’s clothing could advertise specifically to mothers in the area. While companies pay for these ads, it pays off
4. FREE public relations: Best of all, Facebook is a free platform for sharing photos, videos, product samples, etc. to explain the company and showcase the brand.
Now, it’s not surprising that Bravo utilizes Facebook for its own communications and recommends a strong professional social presence for clients.
For Bravo’s page, the goal is to recruit and retain Bravo employees by showing a fun “behind-the-scenes” glimpse of Bravo operations. The Bravo Facebook audience is a mix of clients, friends, family and employees. The page is consistently updated once a day. Bravo prides itself on its interesting Facebook content that gives followers a taste of Bravo culture. We also always include a piece of visual content in every Facebook post to keep our messages stimulating.
If you haven’t yet, be sure to like and follow us on all of our social media channels!
Facebook – https://www.facebook.com/BravoGroup
Twitter – https://twitter.com/bravogroup
Instagram – http://instagram.com/bravo_group
Pinterest – http://pinterest.com/bravogroup/pins/
Photo Credit (1): http://techcrunch.com
Photo Credit (2): http://jenders.com
Photo Credit (3): http://dailymail.co.uk
Kayla Krebs, Harrisburg Intern