And the Oscar Goes to…

OscarsGet ready for the glitz and glamour — it’s Hollywood’s biggest night this Sunday! The Academy Awards, more commonly known as “The Oscars®”, is considered one of the best examples of good public relations. As the oldest media award ceremony, it has been broadcasted in more than 200 countries and is the second most watched annual television program, behind the Super Bowl (The Examiner).
If you are not up-to-date on this year’s Award Show, here are a few things you can expect: Seth MacFarlane, best known for Family Guyand Ted will host the 85th Academy Awards for the first time. Well-known presenters will include Jenifer Aniston, Michael Douglas, Paul Rudd, John Travolta and Melissa McCathy.
Putting the nominee snubs and shocks aside here are the biggest award nominations:
Best Picture
Beasts of the Southern Wild
Django Unchained
Les Misérables
Life of Pi
Silver Linings Playbook
Zero Dark Thirty
Michael Haneke, Amour
Benh Zeitlin, Beasts of the Southern Wild
Ang Lee, Life of PiSteven Spielberg, Lincoln
David O. Russel, Silver Linings Playbook
Leading Actor
Bradley Cooper, Silver Linings Playbook
Daniel Day Lewis, Lincoln
Hugh Jackman, Les Misérables
Joaquin Phoenix, The Master
Denzel Washington, Flight
Leading Actress
Jessica Chastain, Zero Dark Thirty
Jennifer Lawrence, Silver Linings Playbook
Emmanuelle Riva, Amour
Quvenzhané Wallis, Beasts of the Southern Wild
Naomi Watts, The Impossible
Supporting Actress
Amy Adams, The Master
Sally Field, Lincoln
Anne Hathaway, Les Miserables
Helen Hunt, The Sessions
Jacki Weaver, Silver Linings Playbook
Supporting Actor
Alan Arkin, Argo
Robert De Niro, Silver Linings Playbook
Philip Seymour Hoffman, The Master
Tommy Lee Jones, Lincoln
Christoph Waltz, Django Unchained
From box office numbers to Oscar® nominations, public relations is a huge part of the film industry.
Campaigning –
For the Oscars®, it starts with campaigning for a nomination followed by a win. For example, Warner Brothers and Disney both spent $10 million dollars on their campaigns for Argo and Lincoln respectively. They bought TV spots, print advertising, and hosted formal parties.  And I’m sure it doesn’t hurt to have two US Presidents campaigning for you as well (MyNorthwest). Following the award ceremony (if they win) the two movies will plaster “Academy Award Winner Daniel Day-Lewis” or “Argo, Winner of 3 Academy Awards including Best Picture” on every piece of advertising to drive sales.
Red Carpet –
 “Best Picture” is not the only coveted award at the Oscars. Who will be named “Best Dressed” this year? The red carpet is just as exciting as the actual ceremony with celebrities decked out from head to toe in thousands of dollars of custom gowns and diamonds.
Fashion, jewelry, hair and makeup designers will get all of the publicity they need with one simple question, “who are you wearing?”
Social Media –
As usual, social media will be the go-to source for interaction the night of the Oscars. The Academy is pulling out all of the stops with multiple social media channels to watch.
  • Oscar® Mobile App: Watch interviews and trailers, photos, fashion specials, cast a ballot with “MyPicks” and get backstage access with “Backstage Pass”.
  • Oscar® Blog: The Academy posts daily on their blog with “Movie of the Day”, fashion segments, chef recipes, fun Oscar® facts and more.
  • Facebook: Get inside pictures of the Dolby Theatre, receive breaking news, play Countdown to the Oscars® to win prizes and register for the Oscar® Insider Newsletter.
  • Twitter:YouTube: The Academy’s YouTube channel has videos that will keep you entertained for hours. Funny moments from past shows, opening monologues, best acceptance speeches, Oscar Roadtrip, Promos and so much more.
    • Who to follow: @TheAcademy, @SethMacFarlane, @DadMacFarlane, @WolfgangBuzz, @NYTTIMESarts, @Neilmeron, @GMA, @EW, @RedCarpetTeam, @ABCNewsEnt
    • Important hashtags: #Oscars, #OscarNoms, #Eredcarpet, #OscarRoadtrip, #academyawards, #oscars2013, #redcarpet, #oscarsweek
  • GetGlue: Check-in to GetGlue to receive Oscar® stickers mailed free to your house. Follow the conversation and post your comments to Facebook and Twitter.
Don’t miss all of the excitement, the Academy Awards will premier Sunday, February 24 at 7pm on ABC. Mischief Managed, Jill

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