Staying Up-To-Date on Current Events

Some people choose to live in a bubble. Some claim there is no time to read, watch or listen to the news and others think the news does not affect them. News Flash: It does! The truth is you have to make time to keep up with the news. Make time in your schedule to read the news and eventually reading the news will become part of your daily routine. No one will ever come to you and tell you what current events matter to you – in our 24 hour news cycle too much happens on any given day – you have to be proactive and find which stories and sources affect you.
There are so many different news media outlets covering a wide variety of interests. You can choose to read a news website or blog, receive Twitter or Facebook updates, listen to the news or read a printed newspaper. There are so many options – so no room for excuses!
If you want even more access to news, subscribe to daily/weekly emails for a websites’ newsletter.  This lets you chose what type of news you receive and filter what news interests you.
However, a word of caution: Be careful what outlets you use, not all news outlets are reliable. Many are biased, not factual or may have omitted significant information.
The Bravo Staff have shared some of their go-to information sites – see if they work for you!
Mashable– I am a big fan of reading the news online every morning. When I was a public relations intern, one of my favorite sites to get industry news from was Mashable. This site is an amazing resource for discovering new, innovative social media trends and reading about creative marketing and branding techniques that major PR companies have utilized. It was – and still is – a great way for me to stay informed on the latest technologies and advertising strategies; I check it on a daily basis! The site includes infographics and video clips in many of their articles, which I believe makes each post even more interesting and fun to read.
– Anna Idler, Account Coordinator
Capitolwire and John Micek’s Blog – I skim Capitolwire headlines each day, and read articles that seem to have to do with client issues. I also read John Micek’s blog, Capitol Notebook.
– Lauren Manelius, Editor
PR Daily – I typically use PR Daily to stay informed and would recommend it to our interns. It’s a great site because the writers are mostly PR pros from top agencies around the country, and they write about big stories and current trends but through the lens of a PR professional. They also have really helpful tips for media pitching, talking to reporters, writing and email etiquette, working with clients, and social media.
– Noelle Lorine, Account Executive 
Wall Street Journal and New York Times– I would recommend that you read at least one local newspaper and one national newspaper every day. You should pay attention to how the writer constructs a sentence. You don’t have to like the reporter’s style, but you should scrutinize it. You also should know what is happening in their community, as well as what is happening in the country and the world. You should also seek a diversity of opinions.  I read both the Wall Street Journal and New York Times for that reason. You could read the newspaper online or hard copy, but really read it. Don’t just scan it and move onto the latest YouTube video sensation. Traditional newspapers (and some magazines) give interns the best opportunity to learn how to construct well-written, thoughtful and tight sentences on difficult topics (does anyone really care if Beyonce lip-synced?) Again, I would encourage you to think about HOW each article is written, not just its content. When I say read newspapers every day, I mean every day. You should buy a local and national newspaper on Sunday, too. (The Inquirer only counts as a local newspaper these days.)
– Sean Connolly, Senior Director
Penn LiveHeritage FoundationBrookings  InstituteCNN, and Michaelsavage.wnd –Professionally, at Bravo, I use a lot of local media sources primarily and national media sources secondary. There is no shortage of information out there on what you want to keep up to date on. The real challenge is learning how to become proficient enough in sifting out all the redundancy and finding real credible news. I almost always start with Penn Live. I look at Think Tank websites like the Brookings Institution or the Heritage foundation to find out about policies etc. I will glance over CNN to get an idea of what the state run media complex (as I’ve come to call them) is trying to do and what their agenda is. I will usually Google terms and events I am not familiar with and run down the references provided.
– Ben Ludwig, Government Relations Specialist
AOL and Yahoo! News– I usually go to the homepage of AOL and Yahoo! and look at the stories they have highlighted on their homepage.
– Jill Wolfe, Intern
PoliticoCNN, and the Wall Street Journal – Politico gives me all of the inside information behind political news. CNN gives the basics on pretty much every type of news story and the WSJ has great articles, and does a great job balancing news and business news.
– TJ Lonergan, Intern
As Sean Connolly says “Journalism today may be rapidly changing. But the ability to think critically and communicate concisely will always be valued by employers and clients. Scrutinizing how newspaper reporters write articles can help you develop those skills. It will cost a few bucks every day, but it is much cheaper than taking yet another college course.”
Go out and broaden your news horizons!
~ Ali McFadden
“I have not failed. I’ve just found 10,000 ways that won’t work.” – Thomas Edison 

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